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Deisgners suck at E-Commerce
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Like it or not, real web designers suck at e-commerce design.  I've seen it a hundred times, but here is the aricle to prove it!

So whether you believe it or now, there is a big difference between web designers and e-commerce designers.  The difference in the two is actually huge.

It stems from the fact that web designers tend to put all of their efforts into making things look as good as possible no matter what.  While there is nothing wrong with this for regular sites, for e-commerce sites making a site look good is only 40% of the job.  The othe 60% goes into UI and usability work.

I've always known that basic web designers aren't cut out for e-commerce.  The biggest evidence is web template sites.  There are hundreds of website template companies out there where you can pay a price and download a template for your website.  And 90% of them have an e-commerce section which consists of pretty much un-usable crap.

As if that wasn't enough, SmashingMagazine.com has posted an article of 35 "Beautiful" e-commerce sites to back up my claim.

Link below
http://www.smashingmagazine.com/2010/01/22/35-beautiful-and-effective-ecommerce-websites/

Now I'm a fan of SM, not because of articles like this, but because of all the informative articles about topics like jQuery, usability and design techniques.  But this article misses the target by hundreds of feet.  Pretty much every site they list is either no beautiful, or is just totally unusable.

 Lets face it.  If you're building an e-commerce site, you have to have usability as your number 1 focus, and these sites just throw that out the door and focus on being pretty.  I'd be more than willing to place a bet that while these sites may be appealing to some, they are less than profitable compared to their competition.

With that being said, no ill feeling towards Smashing Magazine.  They do a great job, except for this one occasion.

 


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Comments (45)
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1. 27-02-2010 18:08
paylaşım için çok teÅŸekkürler baÅŸarılar diliyorum 
For sharing thank you very much good very beautiful work
Written by çiçekçi (Guest)
2. 29-04-2010 16:59
Web designers are the web builders. 
 
So, it is natural that they would suck at e-commerce! 
 
bangladesh e-commerce training
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3. 21-06-2010 22:02
I agree. I think an e-commerce web designer needs to know about business and how consumers shop, the number of clicks to put an item in a cart, etc. Many "real web designers" focus on color and visual layout but not so much on how visitors will search for a product, priority placement (above the fold), etc. I guess according to this I am not a "real web designer". :( :)
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4. 13-10-2010 11:06
Their is a massive difference between a web designer and a e-commerce store designer. Sadly most people still categorise them the same and that's why we have web designers getting themselves involved in a project that plays by different rules and regulations. 
 
In my experience the product and the price make the sale, it's simply the designers job to allow visitors to advance through the site as effectively as possible.
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5. 19-03-2011 19:32
paylaþým için çok teþekkürler baþarýlar diliyorum 
Çok çok güzel bir çalýþma iyi teþekkürler paylaþým için
Written by çiçekçi (Guest)
6. 21-06-2011 12:10
I totally agree with your opinion..but when I tried to persuade my clients..they had lots of doubts about it, fortunately everything is ok now, but it cost me lots of efforts.
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7. 27-07-2011 05:41
Yes i agree with your article.. 
Thanks for sharing such a nice info..
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8. 27-07-2011 10:42
The thing is that web designers are more involved with creativity rather then with functionality aspects that is why they do not always suggest the perfect solutions for the e-commerce sites.
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9. 12-08-2011 08:25
Webplanet offers Ecommerce Website Design, Ecommerce Development, CMS Ecommerce Development India,  
 
Ecommerce Shopping cart.  
for futher detail you can visit www.webplanet.co.in/cms-ecommerce.php
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10. 31-08-2011 18:28
A large percentage of electronic commerce is conducted entirely electronically for virtual items, such as access to premium content on a website, but e-commerce, mainly in the transportation of physical objects in a certain way.
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11. 08-09-2011 04:03
I have been meaning to write something like this on my website and you have given me an idea. Cheers.
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12. 05-10-2011 10:21
Webplanet offers website design e-commerce, eCommerce Development, eCommerce CMS development India
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13. 05-10-2011 13:20
I think that it depends on designer, my web-shop was developed by my friend web designer and I\'m completely satisfied with it, another thing is to find quality osCommerce solutions, I just love what www.holbi.co.uk offers!
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14. 20-10-2011 11:02
Unfortunately, most people continue to rank the same and that is why we have web designers themselves involved in a project that plays with different rules and regulations. 
 
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15. 25-10-2011 12:03
E-commerce and E-business have become the important part of the business handling and matters .No one can drop this now.
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16. 31-10-2011 18:09
I saw your many dresses and that are all beautiful 
ilike it very much when 'll going to marriage i must buy a dress for my wife bought from you
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17. 02-11-2011 15:20
Thanks for sharing this information and useful link with everyone. I agree we can find tons of templates and template sites on entire web.
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18. 06-11-2011 07:48
I enjoyed your blog. It’s easy to read, the content is good, and you’re an educated writer unlike most of the blogs I come across when searching on this topic. I will check back in the future and see if you have more articles. Thanks for posting this, I appreciate the information and the effort you put into your site.
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I totally agree wit your conversation keep it updated.
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